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Why Imagine?

Founded in 2011, we’re an award-winning travel company with offices worldwide, specializing in premium cruise vacations. Our carefully crafted journeys pair luxury cruises with immersive tours, iconic rail expeditions, exclusive events, and stays in world-class hotels.

Designed by our in-house experts with exceptional care and attention to detail, every vacation delivers unique adventures, unforgettable moments, and lasting memories—offering so much more than just a cruise.

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Global

With operations in four countries, we take travelers on extraordinary adventures to every corner of the world.

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Expertise

Our specialists design each itinerary with care, adding personal touches and unmatched attention to detail.

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Value

We deliver unique, value-packed journeys that uncover hidden gems and unforgettable moments beyond the usual tourist paths.

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Uniqueness

Our creative, collaborative approach transforms everyday travel into something truly extraordinary.

More Than Just A Cruise

We design exceptional cruise vacations, seamlessly combined with immersive tours, scenic rail journeys, flights, and stays in hand-picked, world-class hotels.

Flights & Transfers

We partner with world-class airlines including Emirates, British Airways, Etihad Airways, Qatar Airways, and Singapore Airlines. Every cruise package includes flights, taxes, and transfers, ensuring a seamless, stress-free journey from start to finish.

Immersive Tours

We work with trusted tour partners to deliver fully escorted experiences, so you can explore with ease. From transport to entry fees, every detail is taken care of—leaving you free to enjoy every moment.

Iconic & Scenic Rail

Travel aboard some of the world’s most legendary trains, including the elegant Venice Simplon-Orient-Express, Australia’s majestic Indian Pacific, and Africa’s luxurious Rovos Rail. Each journey combines comfort with unforgettable scenery.

Luxury Hotel Stays

Enjoy world-class elegance at hand-selected hotels such as the Mandarin Oriental in Hong Kong, Raffles Singapore, and Dubai’s iconic Burj Al Arab. Every property is centrally located and rated four stars or higher.

Our unique approach and team-driven spirit turn every trip into an unforgettable adventure, offering so much more than just a cruise…

The Art of Thoughtful Travel

“I’m incredibly proud to work with some truly outstanding partners—from world-class cruise lines to expert tour managers. These relationships are the heart of what we do, allowing us to craft unforgettable journeys designed just for you. Whether it’s a hand-picked cruise paired with an immersive land tour, a breathtaking rail journey onboard an iconic train, exclusive events in extraordinary places, or a stay at a remarkable hotel, every detail is thoughtfully chosen to deliver something truly special.”

Carl Cox
Becky Williams
Head of Global Product

Where Every Detail Matters

“Our goal is to make travel effortless and truly memorable for every guest. From carefully checking hotels to fine-tuning tour schedules and curating unique experiences, we focus on every detail, so your journey flows seamlessly. Seeing strong Trustpilot ratings and high NPS scores reminds me that our attention, care, and passion turn ordinary trips into extraordinary memories. For me, it’s all about creating moments that surprise, delight, and stay with you long after the journey ends.”


Carl Cox
Tracy James
Director of Operations

Personal Service, Every Step of the Way

“For me, customer service is at the heart of everything we do—our customers are our top priority. I’m proud that you’ll always reach a real person, never an automated system. Whether you need to extend your stay, upgrade your cabin, make changes to your booking, or just double-check details, our experienced and friendly team is always here to help.”

Carl Cox
Leanne Rudman
Director of Customer Service

Sharing the World, One Tour at a Time

“I simply love traveling the world and meeting new people while showing them some of the most remarkable destinations. Whether it’s exploring a vibrant city, uncovering the history behind iconic landmarks, or sampling local dishes at authentic restaurants, I take pride in offering a unique perspective. My goal is to ensure every guest discovers something new at every turn and takes home memories that will last a lifetime.”

Carl Cox
Kelly Mobey
Destination Manager

Our Story

Imagine Cruising was founded with a simple mission: to redefine what a cruise vacation can be, opening the door to deeper, more meaningful travel.

It never made sense to fly halfway around the world without truly experiencing a destination. That’s why we began pairing cruises with immersive tours—creating journeys that go further and reveal more.

We believe travel is as much about how it makes you feel as where it takes you. From the thrill of discovery to the joy of connecting with locals, the wonder of wildlife to the freedom of gazing across the open sea—these moments turn a trip into something unforgettable.

Much has changed since our early days, but our dedication to crafting inspiring vacations for as many people as possible has never wavered.

2011

Imagine Cruising is founded in the UK

2012

Our journey expands to Cape Town, South Africa

2015

We proudly join the Emirates Group

2016

Launch of our Brisbane, Australia office

2017

Perth, Australia joins our growing family

2018

Expansion into Auckland, New Zealand

Robin Deller

Robin’s journey from construction apprentice to founder of two multi-million-pound travel businesses is a testament to passion, innovation, and hard work. After starting in sales at Teletext Holidays, he co-founded a breakaway travel agency before launching Fast Track Holidays in 2001. Specialising in ski and cruise, the company’s success led to its acquisition by Virgin Holidays in 2007.

Seeing the growing appeal of cruising, Robin founded Imagine Cruising in 2011 with a clear vision: to offer more than just cruises — creating unforgettable travel experiences that combine iconic destinations with immersive land tours.

His drive continues to shape the future of imaginative, experience-led travel.

Natalie Maye

With a love for travel and the arts, Natalie originally dreamed of becoming an actress and attending the Guildford School of Acting. While working at TGI Friday’s to save for her travels, she met Robin, who had just launched Fast Track Holidays in 2001 — and offered her a role that changed her path.

Natalie progressed through Sales, Marketing, Product, and the Commercial team, later becoming part of the senior leadership when Fast Track was sold to Virgin Holidays.

In 2011, she co-founded Imagine Cruising, with a mission to create immersive, experience-led cruise holidays. She’s now thrilled to lead the expansion into the U.S. and bring the “more-than-a-cruise” concept to new audiences.

The feeling is Mutual





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